Partnering with Ford Model's Super Model of the World talent search, Freedom For All has developed campaigns to raise awareness about human trafficking around the world. So far, such campaigns have taken place in Montenegro, Ireland, Venezuela, Brazil, Nigeria, Malaysia, and the Philippines.
In each country, Freedom For All partners with a local anti-trafficking organization to create media events that raise awareness of the local organization's efforts and resources. This strengthens the campaign by presenting the chosen country's specific issues, and by creating awareness of the help that is available locally for victims.
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The Philippines campaign originally launched in 2009, and has since expanded into a longstanding awareness project. Freedom For All produced the PSA shown below to raise awareness among the general public about human trafficking, and of the help that the foundation’s partner Visayan Forum can provide. It features young, well known Filipino models and actors who speak to the young community.
The PSA was shown on television, and before every fashion show during the 2011 Spring Filipino Fashion Week, and during Visayan Forum’s 2011 Commitment Week. The film continues to be shown in airports, on television and in other venues.
This film was created in partnership with Visayan Forum, Ford Super Model of the World, Calcarrie's and The U.S. State Department.
Produced by Redworld Media
This Brazilian campaign was launched in June 2012. Ford Models Brazil, in partnership with the Brazilian Department of Emigration, produced this PSA that features well-known Brazilian models and actresses. They speak to other young people who are hopeful for careers as soccer players or models about the danger of false promises and human trafficking
The PSA was shown during São Paulo Fashion Week.
This film was created in partnership with
Ford Models Brazil, reporterbrazil.org,
and the Brazilian Department of Emigration.
Freedom For All consulted on the City of New York's 2010 human trafficking awareness campaign, "Let's End Human Trafficking". The foundation worked with the different parties responsible for developing the campaign on the issues of human trafficking, including the New York City Mayor's Office and GREY Advertising. The foundation developed and provided the text content for the website with assistance from the organization Polaris Project, which runs the United States' National Hotline for human trafficking victims.